Samsung Electronics has officially introduced Vision AI Companion at IFA 2025, showcasing the next evolution of AI-powered displays across Samsung TVs and monitors. Designed to deliver conversational, visual, and personalized experiences, Vision AI Companion integrates Samsung’s most advanced AI features into a single intuitive hub.

Courtesy: Samsung

Smarter, More Conversational AI

Vision AI Companion is powered by Generative AI, enabling natural conversations, contextual understanding, and follow-up interactions without the need for menus, typing, or strict commands. With just the AI button on the remote, users can:

• Ask questions about on-screen content (movies, artwork, travel spots, etc.).

• Receive visualized, contextual answers complete with video and image options.

• Enjoy richer, more immersive discovery experiences.

Key Features

• Live Translate: Real-time translation for conversations and on-screen dialogue.

• Generative Wallpaper: Dynamic, customizable background visuals.

• AI Picture & AI Sound: Automatic optimization via AI Picture, Active Voice Amplifier Pro, and AI Upscaling Pro.

• AI Gaming Mode: Enhanced, responsive gameplay with AI optimization.

• AI Agents Integration: Access to Microsoft Copilot and Perplexity apps directly from the TV for productivity and task support.

A Central Hub for Connected Living

By unifying entertainment, productivity, and device integration, Vision AI Companion eliminates the need to switch between multiple apps. TVs become a smart hub for content discovery, productivity, and connected experiences.

Availability

• Rolling out via software update in late September 2025.

• Initial launch in Korea, North America, and select European markets, with more regions to follow.

• Backed by seven years of software updates through Samsung’s One UI Tizen platform with Samsung Knox security.

Samsung’s Vision

Kevin Lee, EVP of Customer Experience at Samsung, stated:

At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.

Learn more at www.samsung.com.