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Auto-Post New Blog Articles to LinkedIn via RSS Feeds

If you're a content creator, blogger, or marketer, you know that publishing a blog post is only half the job. Getting eyeballs on it is the rest—and that usually means promoting it across channels like LinkedIn.

But posting manually every time? Waste of time. You can set up an RSS-to-LinkedIn automation once and forget about it. Here's how to do it for free using Make.com.

🔧 What This Workflow Does

Every time you publish a new article on your blog (or any platform with an RSS feed), this automation:

  1. Checks the RSS feed for new posts.

  2. Formats the post title and link.

  3. Publishes it directly to your LinkedIn account.

Simple, clean, and automatic.

🛠 Tools You’ll Need

  • RSS feed URL (from your blog)

  • Make.com account (free tier works)

  • LinkedIn account (connected via Make)

  • Optional: A LinkedIn Company Page (if you want to post as your business)

🧩 Workflow Setup (Step-by-Step)

1. Create a Scenario in Make

  1. Go to Make.com and log in.

  2. Click Create a new scenario.

  3. Add these modules:

    • RSS > Watch RSS feed items

    • LinkedIn > Create a Share Update

2. Configure the RSS Module

  • Paste your blog's RSS feed URL.

  • Set it to poll every 15 minutes (or whatever interval you prefer).

  • Enable limit to new items only.

3. Configure the LinkedIn Module

  • Connect your LinkedIn account.

  • Choose whether to post as yourself or as a company page.

  • Set the post content to something like:

New blog post: {{title}}
Read here: {{link}}

You can add hashtags here too.

📦 Sample JSON Blueprint (Make.com)

Here’s a JSON scenario blueprint you can import directly into Make.com:

{
  "name": "RSS to LinkedIn Auto Poster",
  "flow": [
    {
      "module": "rss:watchFeed",
      "name": "Watch RSS Feed Items",
      "parameters": {
        "feed_url": "https://example.com/rss",
        "limit": 1
      }
    },
    {
      "module": "linkedin:createShareUpdate",
      "name": "Post to LinkedIn",
      "parameters": {
        "author": "urn:li:person:YOUR_LINKEDIN_ID",
        "lifecycleState": "PUBLISHED",
        "specificContent": {
          "com.linkedin.ugc.ShareContent": {
            "shareCommentary": {
              "text": "New blog post: {{title}}\nRead here: {{link}}\n#RSSAutomation #ContentMarketing #Makecom"
            },
            "shareMediaCategory": "NONE"
          }
        },
        "visibility": {
          "com.linkedin.ugc.MemberNetworkVisibility": "PUBLIC"
        }
      }
    }
  ]
}

Note: Replace "https://example.com/rss" with your actual RSS feed and "urn:li:person:YOUR_LINKEDIN_ID" with your LinkedIn profile URN (you can get this from Make when connecting your LinkedIn account).

💡 Pro Tips

  • Add filters to avoid reposting old articles.

  • Format the text dynamically using variables like {{title}}, {{link}}, and {{pubDate}}.

  • Use Make’s iterator module if your RSS feed delivers multiple posts at once.

✅ Why Use This?

  • Saves time – no more copy-pasting.

  • Never forget to promote your posts.

  • Works while you sleep.

You create. It shares.

🏁 Final Thoughts

Automation doesn’t have to be complex or expensive. Using Make and a simple RSS-to-LinkedIn workflow, you can get your content in front of your audience with zero extra effort.

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