Bookmarks in Power BI


Power BI, Microsoft's powerful business intelligence tool, continues to evolve with new features and capabilities, one of which is Bookmarks. Bookmarks in Power BI allow users to create interactive and customized storytelling experiences within their reports and dashboards. In this article, we'll dive deep into Power BI Bookmarks, exploring what they are, how to use them, and how they can enhance your data visualization projects.

What Are Power BI Bookmarks?

Bookmarks in Power BI are a feature that enables users to capture the current state of a report or dashboard, including visuals, filters, and selections. Think of them as snapshots of your data, saved with specific configurations. These bookmarks can then be used to create navigation, tell a data-driven story, or control the user experience within your report.

Key Benefits of Using Bookmarks

  • Interactive Storytelling: Bookmarks allow you to craft compelling data narratives by controlling the flow of your report. You can guide users through different aspects of your data story, emphasizing key insights and trends.
  • Customized User Experience: Bookmarks provide a way to create tailored experiences for different users or scenarios. You can set up bookmarks to show or hide certain visuals, apply filters, or adjust slicer selections, ensuring that each user sees the data relevant to them.
  • Navigation Control: Use bookmarks to create a table of contents or navigation menu, making it easy for users to jump to specific sections of your report or dashboard.
  • Presentation Mode: Bookmarks can be leveraged to create a presentation mode, ideal for showcasing your report to stakeholders or during meetings. This mode ensures a smooth and controlled presentation flow.

How to Create and Use Bookmarks?

Creating and using bookmarks in Power BI involves a straightforward process

  1. Creating a Bookmark
    Navigate to the "View" tab in Power BI Desktop.
    Open the "Bookmarks" pane.
    Click the "Add" button to create a new bookmark.
    Customize the bookmark by specifying the visuals, filters, and slicer states you want to capture.
  2. Applying Bookmarks
    To apply a bookmark, simply click on it in the "Bookmarks" pane.
    You can also use buttons, images, or text boxes as interactive elements that trigger specific bookmarks when clicked.
  3. Bookmarks and Selections
    Bookmarks can capture the current state of selections made in visuals, allowing you to create dynamic reports where users can explore different aspects of the data.
  4. Interactions
    You can control how bookmarks affect other visuals on the report canvas using the "Selection pane" and "Visual interactions" options. This enables you to create intricate interactions between visuals.
  5. Bookmark Groups
    Group related bookmarks together to manage them more effectively, such as for navigation menus or story chapters.

Best Practices for Using Bookmarks

  • Plan Your Story: Before creating bookmarks, outline the narrative you want to convey and plan how bookmarks will guide users through the report.
  • Use Clear Naming Conventions: Give bookmarks meaningful names to make it easy for users to understand their purpose.
  • Combine with Buttons: Use buttons or shapes to trigger bookmarks, creating an intuitive user interface.
  • Test Interactions: Always test how bookmarks interact with other elements to ensure a smooth user experience.
  • Share Your Bookmarks: When sharing your report, be sure to include bookmarks to convey your intended narrative.


Power BI Bookmarks offers a powerful toolset for enhancing your data visualization projects. Whether you're creating interactive storytelling experiences, customizing user journeys, or simplifying report navigation, bookmarks provide the means to engage and inform your audience effectively. By mastering the art of bookmarks, you can elevate your Power BI reports and dashboards to deliver actionable insights and compelling data stories.

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