Creating A Great Personal Online Portfolio

As a designer I think we’ve all experienced the difficulty of creating something personal, including a portfolio. You end up spending countless hours in Photoshop, trying a hundred different things, and after two months you realize that your homepage still says “under construction.”

This might not be the case for everybody, but being my own client is quite a challenge and that’s why I want to share how you can better set up a personal portfolio.

What’s the Purpose of Your Portfolio?

Before jumping into Photoshop and pumping out cool ideas, start with the core of your “business.” You are the client. Just as any other project you need to set goals first.

  • Do you want to sell products?
  • Simply showcase your products?
  • Have people get to know you?
  • Educate your audience?
These are just a couple of examples and you don’t necessarily have to pick one. A good idea might be to write down the goals you came up with and give them values. In my case that would be: Sell products (0/5), showcase products (2/5), get to know you (2/5), hire you (1/5).


Now that you’ve seen the examples, you probably want to start redesigning right away. That’s fine, but don’t open Photoshop yet. Grab a pen and paper instead.

Set a time limit; let’s say one hour, and sketch out all the things that come to mind. Even when you think you’re done after 30 minutes, keep pushing. Nothing is “ugly” or “not done” in this stage. Aim for 20 completely different layouts.

After this brainstorm session, it’s time to filter sketches and come up with a wireframe. Since the choices are personal (obviously) I cannot give you a set of rules, but I have a few pointers:

Be clean and clear. It shouldn’t be that hard to explain what you’re doing. Make sure the first impression is clear and inviting.

Make choices. As a designer you’re probably pretty well-rounded. This doesn’t mean you need to highlight everything you did in the past. Highlight strengths rather than overall experience.

Focus on your products. Unless you really want to express your brand identity I think it’s best to keep your design minimal. It’s like an art gallery; you don’t want the showroom to get more attention than the actual artwork right?

Code or Design

It’s finally time to go digital! The reason I mention code or design is simply because not every designer knows how to code. If you do; forget about Photoshop and try this.

Since you already have a solid wireframe at this point, start out by setting up the code to match functionality. On a personal note, even if I had a wireframe for my portfolio in the past, I would still change things around in Photoshop and ended up publishing nothing.

Edit and Publish

Last but not least, is to put your portfolio online as soon as possible. As long as you have a good foundation, you can always tweak and optimize your page at a later point. It might even be a good thing to optimize this later on so you can actually trigger returning visitors. 
  • “I added full project descriptions, view updates here!”
  • “You can now buy my latest icon set directly via my portfolio!”
  • “Updated scroll behavior, what do you think?”
It’s like owning a house you bought. It’s never going to be finished, but you’re not going to wait to invite people over until it’s perfect, right?

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