Microsoft Pushing Windows Store App Development

Microsoft is trying hard to lure app developers to build Windows Store apps including an offer of a $50 Gift Card for Windows Phone Developers. I got this email today. 

Is this working? Not sure. I am using Windows 8 over a week now but I still don't see to many apps in Windows Store. 

As a Windows Phone developer, you're uniquely qualified to take advantage of the launch of Windows 8. Over 630 million Windows 7 licenses have been sold to date – each license will be upgradeable to Windows 8 when publicly released.* Because of your participation in the Windows Phone ecosystem we invite you to take advantage of this opportunity by creating a Windows 8 version of your Windows Phone app in time for the Windows 8 launch on October 26, 2012. 

Get the design and development support you need to build great apps:Create your Windows 8 and Windows Phone apps with expert support through theGeneration App program. You'll receive daily development tips, as well as one-on-one access to technical experts to guide you from idea to app. 

Windows 8 Launch Offer for Windows Phone Developers: The Windows 8 launch represents a tremendous market opportunity especially if your app is one of the first published apps in the Windows Store. Publish your Windows 8 app to the Windows Store by October 26, 2012 (that's launch!!) and receive a set of two coasters personalized with your app's Tile. Upon full verification and publication, you may also be eligible to receive a $50.00 gift card toward your Windows Store Developer account registration fee in the "Windows Launch Offer".