Sometimes it’s hard to understand why businesses need to pay so much attention to web design. As long as you are getting a functional looking website, it doesn’t matter how it looks, right? Absolutely wrong! Confused? You’re not the only one- I have come up with a handy guide that emphasizes how the best-conceived marketing campaigns fail simply due to a poorly designed website.
Now, many of you often get tricked into paying an exorbitant amount of money for top-tier designers as web designing is one of the most important aspects of your online presence. But in reality, it's all about finding a reliable web design company who can deliver a style that works wonders for your business. But the question is how?
Navigation and Usability
One of the most crucial aspects of your website is navigation & usability. Basically, a well-labeled navigation bar or menu that shows a list of different web pages has the potential to make visitors come back for more. When the website navigation is developed well, users won’t just be able to easily explore but even understand your website well. So, all you need to do is settle for a simple yet an intuitive one!
Content & visual elements
Content isn’t just about blogging or the write-up, it even includes the choice of font and other typographic details. These aspects altogether end up delivering an accurate message to the audience. As a general rule, readers tend to remember the message when it seems to be concise that they can simply identify with. At the same time, always remember that overdoing these elements won’t bring any good to your website. In simple words, web pages with too much content will turn out to be quite messy and can easily affect conversion rates. Visually cluttered pages may be difficult to read. As a result, this will dissuadevisitors and make them not want to come back.
So what can be done is simply add negative or empty spaces and let your readers’ eyes rest in the middle of their reading.
Brand Uniformity
I am sure you must be well aware of the fact that your brand is something that sets you apart from your competition. And this is usually done through the process of logo identification. If your business or company has a unique logo, placed on all print materials then make sure it is integrated well into the website design for the sake of consistency. In addition to this, always consider targeting market to recognize your business brand in all types of medium. A slight change in your brand’s visuals can lead to great confusion.
Engagement
Web pages with an exceptional layout could make the users want to engage with your page. It needs to feed people’s eyes, this eventually should be measured carefully by every website owner.
Organization and Search Engine Optimization
I am sure you must have read a book before. Now tell me something -- is it comfortable to read a web page from left to right, top to bottom? The same reading pattern is used for a website, as most people read starting from the upper left area. This also increases the chances of relaying your message to the visitors who can eventually become your customers.
Consider UI & UX
These two are the famous buzzwords, bandied about and often used interchangeably. UI can be described as the way a user interacts with a digital product whereas UX is responsible for ensuring that the customer is able to achieve their desired objective through the product and this is done in such a way that it meets their expectation.
UX makes it useful, UI makes it beautiful
The difference isn’t real, it’s a simple question of perception and labeling. UI is a part of UX, but that simply doesn’t mean that user interface design is simply one small component of user experience design.
That’s a Wrap!
Businesses are on their way to making websites more accessible for their customers. And with appropriate guidance for web designing, you will definitely come up with a user-friendly and welcome online environment.