create image in column

You can use Image datatype in sql server to store the images into sql server. But storing images into db is not the suggested one.

MS is planning to remove image datatype in the future.

"ntext, text, and image data types will be removed in a future version of Microsoft SQL Server. Avoid using these data types in new development work, and plan to modify applications that currently use them. Use nvarchar(max), varchar(max), and varbinary(max) instead.  
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http://msdn.microsoft.com/en-us/library/ms187993.aspx
http://msdn.microsoft.com/en-us/library/ms188362.aspx
http://stackoverflow.com/questions/444072/varbinary-vs-image-sql-server-data-type-to-store-binary-data