Data scrubbing

Hi Arjun,

Data scrubbing, sometimes called data cleansing, is the process of detecting and removing or correcting any information in a database that has some sort of error. This error can be because the data is wrong, incomplete, formatted incorrectly, or is a duplicate copy of another entry. Many data-intensive fields of business such as banking, insurance, retail, transportation, and telecommunications may use these sophisticated software applications to clean up a database's information.


Please refer the below link

http://www.wisegeek.com/what-is-data-scrubbing.htm

Thanks