The successful candidate will ensure the capture, analysis, and dissemination of marketing and user experience data to enable data-driven decisions across Corporate Communication Marketing & Brand (CCMB). They will work closely with Strategic Planners, Customer Insights, and Customer Strategy & Retention to identify data capture requirements and design and implement analytics solutions.
Responsibilities
- Understand requirements for tracking, measurement, and reporting across CCMB teams.
- Ensure proper tagging and tracking, develop guidelines and frameworks, and ensure correct setup by agencies, third parties, and internal teams.
- Define and implement marketing taxonomy for accurate data tracking.
- Source data on the performance of campaigns and programs from various stakeholders.
- Work with CCMB teams to develop measurement KPIs and set up tracking and measurement.
- Document measurement frameworks, KPI development, and reporting inputs.
- Build automated dashboards, reports, and scorecards for self-service use.
- Train and support CCMB teams in utilizing reports for data-backed decisions.
- Provide relevant data for campaign planning and in-flight optimization.
- Develop predictive and forecasting models to support marketing planning and investment decisions.
- Facilitate A/B Testing, multivariate tests, and impact analysis on product releases.
- Monitor data quality and raise quality issues with appropriate teams.
- Maintain compliance with Emirates Group privacy principles.
- Qualifications & Experience
Educational Requirements
- Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce, or equivalent.
- Google Analytics Certification highly desired.
Professional Experience
- 5 years of experience in digital marketing analytics in a global organization.
- Advanced knowledge of UX analytics platforms, web tracking, and reporting tools.
- Intermediate skills in query writing and knowledge of SQL, Google Big Query, Google Cloud Platform.
- Intermediate understanding of BI tools like Microstrategy and Tableau.
- Basic knowledge of performance-driven digital marketing channels and advanced marketing analytics concepts.
Skills
- Digital Marketing Analytics
- Marketing Analytics
- UX Analytics Platforms
- Google Analytics Tracking and Reporting
- SQL, Google Big Query, Google Cloud Platform
- BI Tools (Microstrategy, Tableau)
- Performance-driven Digital Marketing Channels
- Multi-touch Attribution, Cross-device Journeys, Visitor Cohorts
Benefits
- Competitive tax-free salary, reviewed annually
- 39 calendar days of annual leave plus public holidays
- Full relocation package, including flights, shipping, and optional hotel accommodation on arrival
- Annual leave travel - return tickets home each year
Private medical insurance
- Discounts on airline tickets for Emirates and partner networks
- Travel benefits and discounts for friends and family
- Education Support Allowance for children's education in Dubai or abroad
Recruitment Process and Timeline
- Application. Apply via the Emirates Careers website with an up-to-date CV.
- HireVue Video Interview. If you meet the criteria, you will be invited to share more about your product experience and career aspirations.
- Interview. Shortlisted candidates will be invited for an interview with hiring managers.
- Offer. Successful candidates will receive an offer and the Onboarding team will ensure a smooth transition to the new role.
For more information about employee benefits and living in Dubai, visit the Emirates Careers website.
Emirates is an equal opportunity employer. For more information on their Equal Opportunity and Pay Transparency policies, visit the provided links. If you require a reasonable accommodation during the application or hiring process, contact [email protected].