As a Web Developer Analyst specializing in Marketing Operations - Campaign Management at Accenture, you'll play a crucial role in navigating the evolving landscape of marketing complexity with limited resources. Your primary goal will be to enhance marketing performance through advanced technical skills and operational efficiencies. You will be involved in the end-to-end lifecycle of marketing campaigns, from conceptualization and execution to performance analysis using ROI metrics. Proficiency in digital marketing tools like Salesforce Marketing Cloud, CRM systems, and digital ad platforms will be essential for success in this role.
Key Responsibilities
- Designing and developing digital marketing ads and promotional content.
- Managing and optimizing direct marketing campaigns, ensuring efficient planning, execution, tracking, and analysis.
- Utilizing data-driven insights to enhance campaign effectiveness and ROI.
- Collaborating effectively with multiple stakeholders to align strategies and deliver results.
- Operating within a fast-paced environment, demonstrating agility in learning and adapting to new technologies and methodologies.
Qualifications
- Bachelor's degree in any field.
- 3-5 years of experience in Marketing Operations, specifically in Campaign Management.
- Proficiency in English is required.
- Strong understanding of digital marketing principles and technologies such as Salesforce Marketing Cloud, Salesforce CRM, Google DV360, and Responsys.
- Ability to thrive under pressure and manage multiple priorities effectively.
- Commitment to delivering high-quality work with attention to detail.
About Accenture
Accenture is a global leader in professional services, offering expertise in digital transformation, cloud services, and cybersecurity across more than 40 industries. With a workforce of over 699,000 professionals worldwide, Accenture empowers clients to harness the power of technology and human ingenuity to drive meaningful change and shared success.
How to Apply
If you are passionate about leveraging technology to drive marketing excellence and meet the challenges of a dynamic industry, we invite you to explore opportunities with Accenture. Visit our website at www.accenture.com/careers to learn more and apply.