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Apple has rolled out a significant update to App Store Connect Analytics, introducing new in-app purchase and subscription data, benchmarking tools, and advanced filtering capabilities to help developers better understand app performance.
The update gives developers deeper visibility into how users interact with apps and spend money—marking one of Apple’s most meaningful improvements to its analytics platform in recent years.
New Monetization Benchmarks for Developers
One of the biggest additions is the introduction of peer group benchmarking metrics, allowing developers to compare their app performance against similar apps.
New benchmarks include:
Apple says these metrics use privacy-preserving techniques to ensure individual developer data remains secure while still offering meaningful insights.
👉 This is a major shift—developers can now understand not just their own performance, but how they stack up against competitors.
New Subscription and Revenue Reports
Apple is also adding two new subscription reports, which can be exported via the Analytics Reports API.
These reports allow developers to:
Analyze subscription trends
Perform offline data analysis
Integrate App Store data into custom dashboards or BI tools
This makes it easier for teams to build data-driven growth strategies without relying solely on the App Store interface.
Advanced Filtering for Deeper Insights
The update introduces enhanced filtering capabilities inside App Store Connect.
Developers can now:
Apply up to seven filters simultaneously
Drill down into specific user segments
Analyze performance across regions, devices, or acquisition channels
👉 This enables much more granular insights compared to previous versions.
New App Store Analytics Guide
To help developers make the most of these updates, Apple has released a new App Store Analytics Guide.
The guide explains:
How to interpret key metrics
How to build a data-driven growth strategy
Which App Store tools to use for optimization
This reflects Apple’s push toward helping developers move from basic analytics → strategic decision-making.