Apple has officially introduced its innovative ‘Shop with a Specialist over Video’ service in India, marking another significant step in the company’s growing retail presence nationwide. This feature allows Indian customers to connect with a live Apple Specialist via a secure, one-way video call, making it possible to browse Apple’s latest line-up, ask questions, and receive expert advice—all from home.

How the Video Shopping Experience Works

The service, now available exclusively on the Apple Store online, lets users instantly book a session with an Apple Specialist. During the call, the Specialist appears on video, while the customer remains audio-only, ensuring maximum privacy. Whether it’s comparing the new iPhone 16 models, understanding trade-in options, or exploring financing plans, the session is tailored for personalized guidance, offering a human touch rarely seen in digital shopping.

Customers can access this service in English from any iOS or non-iOS device, between 10 a.m. and 7 p.m. IST, Monday through Friday. Booking a video session is straightforward: users simply visit apple.com/in/store to get started.

India: Only the Second Country to Get This Service

India’s inclusion as only the second country worldwide to offer ‘Shop with a Specialist over Video’ underscores Apple’s commitment to the Indian market, where digital retail adoption is surging. The company had already deepened local engagement earlier this year by launching the dedicated Apple Store app, which now complements this video shopping feature by offering enhanced personalization and support for Indian customers.

Personalization and Support, Online and Offline

Whether shopping online via the website or app, or visiting one of Apple’s growing network of physical stores, customers can expect informed, friendly guidance. The Apple Store app, launched in India in January 2025, further personalizes the experience with features like tailored buying recommendations, the ability to customize products, and easy access to support, making device selection and setup easier than ever.

Spotlight on iPhone 16 Lineup: A Showpiece for Apple’s Indian Campaign

Front and center of the new service is the iPhone 16 lineup, including the iPhone 16 Pro and Pro Max—devices designed with larger displays, pro-grade creative tools, Apple Intelligence capabilities, and powered by the advanced A18 Pro chip. With a titanium body, edge-to-edge screens, and Apple’s best-ever battery life, the latest iPhones truly represent the pinnacle of the brand’s innovation.

India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here through Shop with a Specialist over Video. Whether someone lives in a metro city or a smaller town, we’re committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them with exceptional service as they learn what Apple products suit their needs.

Karen Rasmussen, Apple's head of Retail Online

Trade-In, Finance, and More: Making Apple More Accessible

Shop with a Specialist over Video doesn’t just help you choose the right product—it also provides insight into offers such as Apple’s trade-in program, available EMI/financing plans, and exclusive services tailored for the Indian market. Customers can trade in older iPhones for credit toward a new purchase, making upgrades smoother and more affordable.