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BNB Chain, whose native token BNB is valued at $638.89, has unveiled a new $100 million program aimed at boosting liquidity for its native projects on centralized exchanges (CEXs).
According to a March 24 announcement, the network will offer incentives—mainly in BNB tokens—to projects that successfully list on any of 11 designated major CEXs.
The initiative is designed to enhance the overall liquidity of BNB Chain’s ecosystem and support project growth by encouraging exchanges to list its native tokens. This program follows two earlier, smaller liquidity initiatives in February and March, which allocated $4.4 million each to help memecoins and other ecosystem projects listed on CEXs.
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Source: BNB Chain
This latest program will operate on a first-come, first-served basis during an initial three-month trial period. Eligible projects must have at least a $5 million market capitalization and generate a minimum of $1 million in daily trading volume. Projects that list on top-tier exchanges like Binance and Coinbase can earn rewards of up to $500,000 in permanent liquidity. In certain cases, the rewards will be issued as non-withdrawable BNB token liquidity, while in others, the program will also involve purchasing project tokens to create two-sided liquidity.
In terms of ecosystem performance, BNB Chain currently has a total value locked (TVL) of approximately $5.4 billion, positioning it as the fourth-largest blockchain network by TVL—behind Ethereum’s roughly $46 billion and Solana’s $7 billion, based on DefiLlama data.
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Source: DeFILlama
BNB Chain is linked to Binance, the world's largest cryptocurrency exchange. In related news, The Wall Street Journal reported in March that entities linked to former U.S. President Donald Trump were exploring a purchase of Binance.US, an independently operated U.S. crypto exchange.
However, former Binance CEO Changpeng “CZ” Zhao denied many of the reports’ claims, including any notion that a deal was dependent on him receiving a presidential pardon after his conviction for Bank Secrecy Act violations. Earlier in 2023, Binance settled a case by agreeing to pay a $4.3 billion penalty, and Zhao pleaded guilty to one count related to lapses in the company’s anti-money laundering controls.