Figma today announced a series of new features, including AI-powered tools for creating websites and web apps, a method for marketers to generate assets in bulk, and a new drawing tool for designers. With this launch, Figma is stepping up to compete with other creative platforms like Canva and Adobe, as well as AI-driven website and prototype builders like WordPress, Wix, Hostinger, and Replit.

AI-Powered Website Creation with Figma Sites

One of the standout features is Figma Sites, an AI-powered website creation tool. This allows designers to easily turn prototypes into fully functional websites without needing to code. Once the site is generated, collaborators can directly edit and update content using the built-in editor. Users can also add transitions, animations, and scroll effects, and make the site fully responsive with just a few clicks.

New Content Management System (CMS) Feature

The platform is also introducing a content management system (CMS) feature, enabling users to generate and edit blog posts directly within the site design. This feature allows for better management of other content like thumbnails, slugs, and other assets, streamlining the workflow for website builders and marketers alike.

Custom Code and AI-Generated Interactive Elements

For those looking to add interactive elements, such as stock tickers or other custom features, Figma allows users to either code these elements manually or let the AI generate the necessary code. This flexibility enables users to integrate complex functions into their websites without requiring advanced coding skills.

Introducing the New Drawing Tool for Designers

Additionally, Figma has unveiled a new drawing tool that enhances vector editing capabilities. The tool allows designers to create detailed yet playful illustrations, icons, and other design elements with precision, opening up new creative possibilities for designers.

Conclusion

Figma's All-in-One Design Solution

These features reinforce Figma's position as a versatile design platform, offering everything from website creation and marketing asset generation to advanced vector editing tools. The new AI-powered tools will help designers and marketers save time and work more efficiently, whether they are building websites, generating content, or crafting marketing materials.

With these updates, Figma continues to expand its capabilities, positioning itself as a leading competitor in the design space, offering an all-in-one solution for creators looking to streamline their workflows.