Intuit and OpenAI have unveiled a groundbreaking multi-year partnership designed to transform the way consumers and businesses manage their finances, marking a major leap forward for the financial technology and AI sectors alike.​

Intuit and OpenAI Announce $100 Million+ Strategic Partnership

OpenAI and Intuit, the company that powers TurboTax, QuickBooks, Credit Karma, and Mailchimp, have signed a deal valued at over $100 million per year. This agreement will see Intuit leverage OpenAI’s most advanced AI models across its suite of products, aiming to deliver new tools, smarter experiences, and expanded access to financial advice and automation for millions worldwide.​

New Intuit App Experiences Coming to ChatGPT

A central feature of this partnership is the planned integration of Intuit’s most popular apps—TurboTax, QuickBooks, and others—directly within ChatGPT. Individual users and business owners will soon have the ability to ask questions and act on personalized financial recommendations right inside the ChatGPT interface, harnessing Intuit’s proprietary financial data and AI platforms alongside OpenAI’s leading-edge models.​

• Users will be able to:

  • Calculate tax refunds and get precise answers to tax questions.

  • Find credit cards or loans that match their financial profile.

  • Connect with financial and tax experts in real-time.

  • Access tailored suggestions for debt management, cash flow forecasts, and payroll automation without leaving their chat session.​

AI-Powered Agents to Enhance Productivity and Decision-Making

With OpenAI’s technology, Intuit is deploying advanced AI "agents"—virtual assistants that go far beyond answering simple queries. These intelligent systems will automate repetitive financial tasks, provide decision support, streamline workflows, and offer actionable business insights based on real-time data.​

For instance, small businesses will benefit from:

• Automated invoice management and customer payment tracking.

• Real-time cash flow tracking and forecasting.

• Smarter email marketing and customer outreach, fueled by up-to-the-minute financial data.​

Privacy, Security, and Responsible AI

Both companies emphasized their continued commitment to privacy, data protection, and responsible AI. With user consent, Intuit’s financial data can be used to generate timely, personalized insights—securely and in line with industry-leading standards.​

Leaders on the New Partnership

Intuit’s AI-powered financial platform helps millions of people manage their finances and run their businesses. This partnership combines our most advanced models and global scale with Intuit's platform capabilities to help everyone make smarter financial decisions and build more secure futures.

Fidji Simo, CEO of Applications at OpenAI.

We are taking a massive step forward to fuel financial success for consumers and businesses, unlocking growth for both companies. Our partnership combines the power of Intuit’s proprietary financial data, credit models, and AI platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper.

Sasan Goodarzi, CEO of Intuit.

Looking Ahead

By joining forces, Intuit and OpenAI cement Intuit’s role among a growing community of tech leaders prioritizing AI-first digital transformation. With more than a million OpenAI business customers already on board, Intuit’s expanded investment is expected to accelerate AI-driven innovation and set a new industry standard for accessible financial expertise.