In a bold move to reshape the landscape of AI-powered filmmaking, Los Angeles-based startup Moonvalley has launched Marey, its advanced “3D-aware” video generation model. Unlike traditional text-to-video tools that rely solely on prompts, Marey introduces a hybrid approach, giving filmmakers unprecedented creative control and directorial precision.

Marey’s Public Debut and Subscription Model

After an initial beta launch in March, Marey is now available to the public through a flexible, credits-based subscription system:

Each credit allows users to generate video clips up to five seconds long, aligning with industry standards for AI video tools.

Built for Filmmakers: Ethical, Licensed, and Legally Safe

Moonvalley’s founding team, which includes former DeepMind researchers, designed Marey with a focus on ethical data use. Unlike many competitors, Marey is trained exclusively on fully licensed, high-definition footage—addressing growing concerns about copyright infringement in AI-generated media. This commitment to legal clarity is a key differentiator, especially as lawsuits mount over unlicensed data use in the industry.

Empowering Diverse Voices in Film

For independent filmmakers like Ángel Manuel Soto, Marey is more than just a tool—it’s a gateway to creative freedom. Soto, who previously collaborated with Moonvalley’s studio Asteria on HBO’s “Menudo: Forever Young,” highlights how Marey has democratized access to high-end storytelling technology. By slashing production costs by up to 40%, Marey enables creators from underrepresented backgrounds to bring their stories to life without the financial and institutional barriers of traditional filmmaking.

Hybrid Filmmaking: How Marey Works

Advanced Creative Controls

Moonvalley CEO Naeem Talukdar demonstrated Marey’s capabilities for both pre-and post-production:

• Scene Testing & Adjustment: Filmmakers can test scenes before shooting and tweak camera angles or object placement after the fact.
• Physical Realism: Marey understands the laws of physics, allowing for realistic motion and environmental interactions—such as swapping a bison for a Cadillac in a grassland scene, with dust and grass responding naturally.
• Motion & Character Mapping: The model can superimpose new characters onto actors, preserving subtle facial and muscular movements for lifelike results.

Free Camera Motion & Dynamic Editing

One of Marey’s standout features is its support for free camera motion. Users can:

• Shift camera trajectories with simple mouse gestures
• Achieve near-360-degree sweeps or simulate handheld and dolly shots
• Change video backgrounds and rework scene elements without reshooting

These tools give directors the same level of creative control they expect on a real set, bridging the gap between AI and traditional filmmaking.

Looking Ahead: Expanding Capabilities

Moonvalley plans to further enhance Marey with:

• Advanced lighting controls
• Deep object trajectory mapping
• Expansive character libraries

These updates aim to keep Marey at the forefront of professional-grade AI video production.