Credit: Perplexity

Perplexity is introducing a new AI-powered shopping experience designed to bring back the joy of discovery in online shopping. Available today for all US users, the feature shifts away from generic lists and ad-driven recommendations, offering a conversational, personalized approach that understands each shopper’s needs and preferences.

AI that shops with you

The new experience uses conversational search to learn what matters to each user. Instead of relying on keyword queries, shoppers can describe their lifestyle, constraints, and taste—whether it’s finding a winter jacket for a San Francisco ferry commute or picking the right gift for a new cook in a small kitchen. Perplexity carries context across follow-up questions and uses past searches to shape recommendations, acting as an assistant that enhances user decisions rather than making them.

A smarter way to discover products

• Context-aware discovery: Queries like “best winter jacket if I live in San Francisco and take a ferry to work” generate results tailored to real conditions, not broad best-of guides.

• Personalized suggestions: Perplexity considers past behavior, from aesthetics to recurring interests, helping surface products that match individual style.

• Thoughtful product cards: Instead of endless scrolling, Perplexity presents focused product cards with the specs, reviews, and details that matter for the decision.

Shop without breaking flow

Perplexity has partnered with PayPal to enable seamless checkout directly inside the experience. Shoppers can complete purchases with retailers who use PayPal, then continue their conversation without disruption—ideal for last-minute needs or multi-item planning.

A win for merchants as well

Retailers remain at the center of the transaction. They maintain visibility into their customers, manage returns, build loyalty and own the post-purchase experience. Because shoppers who move through Perplexity’s guided flow show higher intent, merchants see better qualified customers and fewer abandoned carts.

Available now

The new shopping experience is live on desktop and web for US users, with iOS and Android versions rolling out in the coming weeks. Perplexity says this marks the start of a more personal, intuitive era of online shopping where finding something you love is as simple as asking.