OpenAI CEO Sam Altman’s digital identity project, World, has officially launched in the United States, marking a significant expansion of its global operations. The initiative, previously known as Worldcoin, aims to provide a decentralized digital identity system by verifying individuals through iris scans using a device called the Orb. This technology is designed to distinguish humans from AI bots, a growing concern in the digital age.

As of May 1, 2025, World has introduced its services in six U.S. cities: San Francisco, Miami, Nashville, Los Angeles, Austin, and Atlanta. The company plans to deploy 7,500 Orb devices nationwide by the end of the year, with a smaller, portable version, the Orb Mini, expected to launch by 2026 . Users who undergo the iris scan receive a World ID, a unique digital identity that can be used across various platforms to verify personhood.

In addition to identity verification, World is integrating cryptocurrency into its ecosystem. Participants who complete the iris scan are awarded Worldcoin (WLD) tokens, which can be used within the World app. The company has partnered with Visa to provide a debit card that enables users to convert their WLD tokens into fiat currency for everyday purchases.

Despite its innovative approach, World faces scrutiny over privacy concerns. Regulatory bodies in countries such as Brazil, Hong Kong, and Kenya have imposed restrictions on the project due to issues related to biometric data usage and storage . In response, World emphasizes its commitment to privacy, stating that biometric data is either deleted after verification or stored in encrypted form with user consent.?

The launch of World in the U.S. represents a significant step in the company's mission to create a global, inclusive financial network. While challenges remain, the project's innovative approach to digital identity and cryptocurrency integration positions it at the forefront of the evolving tech landscape.