Microsoft and Samsung have unveiled a groundbreaking integration: Copilot, Microsoft’s voice-powered AI assistant, is now available on select Samsung TVs and monitors—turning them into interactive companions that elevate entertainment, learning, and everyday living, all free of charge.

Copilot Arrives in Your Living Room

Samsung’s 2025 lineup of TVs and Smart Monitors features Copilot built directly into the display, accessible by voice command or remote click. This AI assistant transforms the familiar living room screen from a passive device into a genuinely social experience—helping families and friends search, learn, spark conversations, and decide what to watch together in a truly connected space.

What Copilot Can Do

Copilot offers a host of capabilities designed to make screen time smarter and more engaging:

• Effortless Content Discovery: Find and enjoy new shows and movies with ultra-specific recommendations—whether searching for films like The Queen’s Gambit but about cooking, or group-friendly picks that suit everyone’s taste.

• Contextual Help and Answers: Use natural voice commands to ask questions, get spoiler-free recaps for your favorite series, or dive deeper into the creative behind-the-scenes—like learning about directors and actors instantly.

• Personalized Everyday Assistance: Plan your weekend, get weather updates, or seek a little encouragement after a tough day. Copilot responds with friendly visual cards and voice, making guidance feel human-centered and accessible.

A Human-Centered Visual Experience

Unlike traditional assistants, Copilot appears as a friendly animated character that reacts and lip-syncs on screen, matching the tone of the conversation. Answers and recommendations aren’t just spoken; they’re displayed as rich, glanceable visual cards, complete with images, ratings, and key details designed for big screens.

Seamless Activation and Personalization

Getting started is easy:

• Automatic Rollout: Copilot comes preinstalled in select 2025 Samsung TVs and monitors, accessible via the Apps Tab on the Samsung Tizen OS home screen or Samsung Daily+.

• Quick Sign-in for Personalization: A QR code connects to a Microsoft account, unlocking Copilot’s advanced memory and tailored preferences—but basic features work even without logging in.

• Simple Voice Control: Just press the mic button and speak naturally; Copilot understands complex requests and responds with a blend of voice and visuals.

Strategic Partnership for Smarter Homes

This launch builds on Microsoft and Samsung’s ongoing collaborations, bringing together innovations from Xbox Cloud Gaming and Windows on Galaxy devices to now AI-powered living rooms. By embedding Copilot into the heart of the home, both companies set a new standard for intuitive, connected, and enjoyable screen experiences.

Availability

Copilot is rolling out today on Samsung’s 2025 lineup—including Micro RGB, Neo QLED, OLED, The Frame series, and the M7, M8, and M9 Smart Monitors—with expansion to additional models and markets planned. The experience remains free for all users.