The One Minute AI #9 - Bing Custom Search

In this article, you will learn about Bing Custom Search.

Series introduction

 
Welcome to a new series of short articles I am presenting about Artificial Intelligence specifically in the Azure AI stack. The objective is that you will learn about an Azure-based AI service in no more than one minute and thus quickly get familiar with the entire stack over a short period of time. These are going short, easily digestible articles so let's get started!
 

What is Bing Custom search?

 
Bing Web Search allows you to search over the entire internet; however, Bing Custom Search allows you to restrict the areas of the web you want to search in, so users only see relevant results from the domains and websites you choose. Bing Custom Search also allows you to control the ranking when searching over your targeted web areas.
 

How does it work?

 
Bing Custom Search
 
Bing Custom Search works in three steps which are,
  • Identify on-topic sites and images
  • Provide automatic query suggestions
  • Apply the Bing ranker
  • Deliver relevant search results
You can adjust the parameters at any time, as well as specify which areas of the web to search in. You can also consider site suggestions in order to expand the scope of your search domain and even pin particular websites to the top which will ensure more relevant search results for your area of interest. You can also promote or filter results in order to reach the outcomes you want. The UI is easy to use, enabling a fast and easy set up of your own web search engine and the results are displayed without any ads.
With Bing Custom Search you can use Bing’s operating search backend to quickly and easily build a search that fits your organisation’s specific needs without having to do any coding.
 
Find out more,
  • https://azure.microsoft.com/en-us/services/cognitive-services/bing-custom-search/
  • https://blogs.bing.com/2017-05/build-your-own-web-search-service-with-bing-custom-search
  • https://blogs.bing.com/Developers-Blog/2018-04/bing-custom-search-build-a-customized-site-search-experience-in-just-a-few-minutes