In this modern era, companies are taking a step forward in the direction to modify conventional methods into more rational ones. Be it any aspect of business -- design, data, development or anything else -- fresh ideas emerge with time.
New conventions are formed, concepts and strategies are revised for a better customer engagement and enhanced outcomes. The whole scenario of how the companies react digitally changes, which ultimately asks the companies to go with the flow.
Companies have learned over the years that in this customer-centric market, the user experience holds the key. Startups or companies that can’t keep up the expectations of their customers tend to fail more quickly than those who lie on the other side of the court. User experience has always been ranked high in terms of factors responsible for customer satisfaction.
Despite the learning, companies fail to comprehend the boldness and importance of UX in their projects. According to the reports, out of 700 million Websites, 72% of them fail to engage their customers on a consistent basis. If we are to consider the figures for app industry, three out of four apps go unopened after their initial download, which clearly indicates that the companies aren’t doing enough to keep the users engaged.
On the other side, data is multiplying at an exponential rate; thereby asking the companies to produce tools for better visualization and analysis. Data accumulated over a span of time is one of the key factors in planning future business strategies. Being a researcher and an explorer of new growth opportunities for the business, an entrepreneur has a new way to mold the things for the better; i.e. Big Data.
It comes with three distinctive characteristics, that are mammoth data, real-time analysis & visualization and myriad sources for the data analysis.
Big Data and user experience go hand in hand. The former is potent to yield helpful insights about the user’s behavior, landing page, browsing history, time spent on the Website and his/her activities throughout the session. The information and insights gathered can not only be used by the designer to build an efficient product design for an enhanced customer engagement but will also increase the time spent by the visitors on a Website.
It is a two-way process helping companies to counter both the aspects effectively, user perspective and data analysis. A blend of both makes it incredibly facile for UX designers to facilitate things, as per the user’s mindset and behavior.
Here’s how Big Data accompanied with UX can do wonders for your business.
Data visualization
Due to the presence of huge amount of data in the digital space, it is next to impossible to visualize, interpret and analyze the same with a naked eye. You need to make use of the top industry tools for data refining and analyzing. Big data analytics come in the picture here, which helps you to identify prospect opportunities and aids in taking a final call that will reap fruits in the times to come.
Data can be presented in a systematic format, which proves beneficial for the business owner as well as business analysts to make the important decisions. In addition to it, UX designer gets a thoughtful analytical report about the data to be presented to the end user. Since the screen size is limited and you don’t want your user to be baffled due to the cluttered data or information, big data analytics report will help him to design an interface that is user-friendly and easy to read and comprehend. Hence, both the issues are solved here.
Design gets refined
The design of the app has always been a concern for the owners. The user experience dictates the success of an app. If it isn’t right, then no matter how important your information is, the users will shut the app down without giving a second thought. Hence, it is important.
Numbers say it all. About 72% of Web apps fail to impress and attract visitors while only one app out of four has returning visitors and the reason is poor UX. Over the years, the companies have tried every possible case to overcome UX issues, but unfortunately, most of them had gone in vain. Thus, how does Big Data contribute to a better UX? Here’s how.
The user experience is more of iterating concept and upgrading after a series of testing. Designer gathers the data , educates self about user’s behavior and his transitions throughout the app. Accordingly, he designs a master piece.
All the necessary information is now provided by the team working on Big Data analytics, which makes life easier for the designer. He can freely access data gathered through big data analytics and without wasting too much time on researching and analysis he can directly head towards conducting his own design tests. He can make necessary tweaks in the design as per the data collected and make the user interface better than before.
Data gathered is relevant
There are hundreds of data chunks available, out of which only a few carry importance. Hence, it’s important that scrutiny done is of the supreme level. The value of data can’t be identified unless it goes through extensive analysis and relevant insights are accumulated. It becomes more important for companies to implement tools and techniques that are sufficient to gather relevant information.
Big Data analytical tools prove their worth here as they fill the gap between data collection and data irrelevancy quite effectively. A contextual report can be formulated, which not only impacts business processes on the whole but also upgrades business outcomes. A thoughtful report or insight can be referred to a mix of user’s behavior, perspective, past records and interests, engagement rate and time spent on the app.
Companies fail to deliver such reports to its design team resulting in a failed app development. It is important to align data analytics with the design so that a high-quality product can be produced that is potent and customer-friendly.
Final words
Every aspect of business requires equal importance as they are directly or indirectly related to each other. Big data can help in enhancing user experience while a good design can lead to better user engagement rate. It is your responsibility to streamline processes throughout the app development cycle so that a phenomenal outcome can be produced.
Join the conversation! Your thoughts help the community grow.