Introduction to Nokia DVLUP Program


Thinking about publishing your first Windows Phone app? Or, give your existing App some well-deserved attention.

DVLUP Campaigns offers you merchandising, marketing, and advertising capabilities for your applications in key Lumia and Asha consumer channel.

Do you know about the most happening thing in Windows Phone and Nokia phone developer ecosystem?

DVLUP helps developers become more successful. 

Have fun. Earn Rewards. Build New Ideas. You won't want to miss it.


DVLUP gives developers exclusive access to App Challenges, news, events, partner opportunities and more. Developers can earn points to redeem for Rewards, including promotional placements for their Apps.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.

Originally, DVLUP was a comic book, and not called DVLUP. Some day we might share that story. But not today. DVLUP began as a pilot program in the United States and Canada in November 2012, and today is available in more than 20 countries including Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam, with more countries being added regularly.


Follow the following steps:

  1. Register following the link:
  2. Get start with Quiz and challenges
  3. Submit any good ideas and apps
  4. Earn as much XP(Points) as you can...
  5. You can redeem the XP with rewards and campaigns to get your apps(Nokia, Windows Phone and NOW windows store) to global or local exposure choosing appropriate campaigns suit for you.
  6. You apps can be featured on apps store of Nokia and Windows Phone even shipped with every Nokia Lumina Phones.
  7. Lots of Nokia DVLUP backpack stuffed with goodies and prizes awaiting just FOR you! Just go and Prove your talent.


DVLUP program + app promotion opportunities = All benefits Developers! Developers!! Developers!!! that means YOU!

DVLUP program, they have three words for you: five million dollars. Or, short-hand: $5M. That is the amount of money that Nokia is putting into the various rewards and app promotion opportunities available for DVLUP members around the world. Don't delay. Keep working on those Challenges, earning your XP, and claim your share of our $5 million reward pool. You will only have yourself to blame if you miss out.