As a mobile app developer, I've noticed a major shift: Instead of integrating AI as a feature (like a smarter search or a better recommendation engine) into their current applications, clients are increasingly demanding the development of entirely new, dedicated AI applications built from the ground up (like a standalone GenAI tool or an 'AI Agent' app).
Is this happening to everyone? What are the key business and technical drivers making companies choose to build a new AI 'Application' rather than just a smart 'Feature' in their existing app?