As the Marketing Digital Analyst, you will play a pivotal role in ensuring that Corporate Communication Marketing & Brand (CCMB) teams can make informed, data-driven decisions. Your responsibilities will include capturing, analyzing, and disseminating marketing and user experience data to support real-time decision-making.
In This Role You Will.
- Understand requirements for tracking, measurement, and reporting across CCMB teams.
- Support teams across CCMB in proper tagging and tracking, developing guidelines and ensuring correct setup by agencies, third parties, and internal teams.
- Define and implement marketing taxonomy for accurate data tracking.
- Collaborate with third parties, partners, and suppliers to source data on campaign and program performance.
- Ensure KPIs relevant to CCMB teams can be tracked and measured for optimization, post-campaign analysis, and campaign planning.
- Develop measurement frameworks, KPIs, and reporting inputs for CCMB teams.
- Build automated dashboards, reports, and scorecards for self-service use.
- Support campaign planning and optimization by providing relevant data and insights.
- Develop predictive and forecasting models to support marketing planning and investment decisions.
- Facilitate A/B testing, multivariate tests, and impact analysis on product releases.
- Monitor data quality and ensure compliance with Emirates Group privacy principles.
Qualifications & Experience
To be considered for this role, you must meet the following requirements.
- Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce, or equivalent. Google Analytics Certification is highly desired.
- 5 years experience in digital marketing analytics in a global organization.
- Advanced knowledge of UX analytics platforms and web tracking tools.
- Advanced knowledge of Google Analytics Tracking and reporting.
- Intermediate query writing skills and knowledge of SQL, Google Big Query, etc.
- Intermediate understanding of BI tools like Microstrategy and Tableau.
- Basic knowledge of performance-driven Digital Marketing Channels.
- Basic knowledge of advanced marketing analytics concepts.
Salary & Benefits
Join us in Dubai and enjoy an attractive tax-free salary and exclusive travel benefits, including discounts on flights and hotel stays worldwide. Learn more about our employee benefits on our website, www.emirates.com/careers, and explore the vibrant lifestyle of Dubai in the Dubai Lifestyle section.