We are looking for a proficient Salesforce Marketing Cloud (SFMC) Specialist to lead and manage comprehensive digital marketing campaigns. As an SFMC expert, you will collaborate closely with marketing teams, developers, and other stakeholders to design, execute, and optimize marketing automation workflows, customer journeys, and personalized campaigns using Salesforce Marketing Cloud.
Key Responsibilities
Campaign Management
- Design and execute cross-channel marketing campaigns (Email, SMS, Push, Social) using Salesforce Marketing Cloud.
- Leverage Journey Builder to create dynamic customer journeys and automate marketing workflows via Automation Studio.
- Develop personalized email campaigns with Email Studio using AMPscript and dynamic content.
- Utilize Content Builder to craft reusable, scalable content blocks for efficient campaign management.
Data Management & Segmentation
- Handle customer data with Data Extensions and Contact Builder for precise targeting and segmentation.
- Apply Audience Builder for effective segmentation strategies and to target relevant customer profiles.
Optimization & Reporting
- Implement A/B testing strategies to improve the effectiveness of email and digital campaigns.
- Track, measure, and report on campaign performance using Analytics Builder, offering actionable insights and recommendations to optimize future campaigns.
- Ensure campaigns adhere to compliance standards such as GDPR and CAN-SPAM.
Salesforce Integration
- Integrate Salesforce Marketing Cloud with Salesforce CRM to enhance synchronized marketing and sales efforts for seamless customer engagement.
Qualifications
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Education. Bachelor's degree in Marketing, Information Technology, or a related discipline.
Experience
- 2-4+ years of hands-on experience working with Salesforce Marketing Cloud.
- In-depth knowledge of Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.
- Experience with advanced customization using AMPscript, SQL, and SSJS (Server-Side JavaScript).
Technical Skills
- Proficiency in data management, including Data Extensions and CRM integration.
- Familiarity with Salesforce CRM and customer lifecycle management.
Marketing Expertise
- Strong understanding of digital marketing strategies, email marketing best practices, and optimizing customer journeys.
- Analytical skills to interpret campaign data and drive improvements.
Certifications
- Salesforce Marketing Cloud certifications such as Email Specialist or Marketing Cloud Consultant are an advantage.
Join our team in Pune (Baner) to help revolutionize our digital marketing efforts through innovative solutions, creative strategies, and data-driven insights.