We are seeking a dynamic and skilled Web Analytics Expert to lead our Google Analytics initiatives. In this role, you will be pivotal in shaping our analytics strategy and ensuring our measurement frameworks are robust and insightful. You will work closely with various departments and clients to build cohesive analytics solutions that drive informed decision-making.
Key Responsibilities
- Google Analytics Implementation. Successfully plan, prepare, and implement Google Analytics 4 (GA4) across multiple client accounts, ensuring accurate tracking and reporting.
- Customization & Maintenance. Implement, customize, and maintain GA4 across diverse client assets, including handling multiple account logins from direct clients and other agencies.
- Audit & Tracking. Conduct thorough audits of GA-UA and GA4 accounts to ensure comprehensive tracking. Address advanced tracking needs such as cross-domain tracking, eCommerce, and server-side Google Tag Manager.
- Measurement Frameworks. Develop measurement frameworks and update annotation spreadsheets to identify and resolve tracking gaps.
- Dashboard Management. Track objectives, KPIs, and audiences using Google Data Studio (Looker Studio) dashboards. Rewire existing tables and dashboards to align with GA4.
- Tag Manager Ownership. Oversee the implementation of Google Tag Manager and tracking pixels within the company.
- Client Communication. Engage with clients to understand their requirements, provide solutions, and address queries effectively.
Skills & Qualifications
- Experience. 3+ years of hands-on experience with Google Analytics and Google Tag Manager, with a strong preference for GA4 experience.
- Google Data Studio. Proficiency in using Google Data Studio (Looker Studio) for creating and managing dashboards and reports.
- API Experience. Familiarity with Google Analytics API, Facebook API, and similar platforms.
- Analytical Thinking. Ability to translate business needs into creative analytics solutions. Strong problem-solving skills with a knack for thinking outside the box.
- Adaptability. Ability to work swiftly and thoughtfully, adapting to new challenges and evolving requirements.
Why Join Us
- Work with a global team of passionate professionals in a fast-paced, innovative environment.
- Enjoy the flexibility of remote work and a supportive company culture focused on growth and development.
- Contribute to high-impact projects and play a key role in shaping our analytics strategy.
Ready to take your analytics career to the next level? Apply now to be a part of our dynamic team at Uplers!