
Credit: Amazon
AWS has announced a major evolution of its Support offerings—introducing new AI-powered capabilities and redesigned Support plans that move customers away from reactive troubleshooting and toward proactive issue prevention. The refreshed portfolio delivers faster response times, intelligent automation, and deeper AWS expertise to help organizations operate and optimize their cloud environments more effectively.
The new lineup consists of three Support plans, each designed to meet different operational needs. Higher tiers inherit all capabilities of the lower tiers while adding more advanced features, tighter SLAs, and enhanced AI-driven intelligence.
Introducing the New AWS Support Plans
Business Support+: AI-Powered Assistance for Developers & SMBs
Business Support+ brings an AI-driven, developer-friendly experience at a lower entry price. Thanks to contextual intelligence, customers can choose to start with automated insights or directly engage AWS experts—who now respond to critical cases within 30 minutes, twice as fast as before.
Key features:
AI-powered recommendations tailored to your environment
Faster support escalation with preserved context across interactions
Low-cost subscription model
Seamless transition between AI guidance and AWS human experts
At $29/month, Business Support+ reduces the previous minimum cost by 71%, making advanced operational support more accessible than ever.
Enterprise Support: Intelligent Operations with Human + AI Expertise
Enterprise Support enhances the traditional AWS support model with integrated AI insights and hands-on AWS expertise. A dedicated Technical Account Manager (TAM) combines knowledge of your workloads with environment-wide insights to identify risks and optimization opportunities before they disrupt operations.
Highlights:
15-minute response time for production-critical incidents
AI-curated context delivered to engineers for faster case resolution
Access to AWS Security Incident Response at no extra cost
Workshops, enablement programs, and continuous operational guidance
With pricing starting at $5,000/month (a 67% savings over prior rates), this tier targets organizations seeking high-quality operational intelligence and faster problem resolution.
Unified Operations Support: The Highest Level of Proactive, Context-Aware Support
Unified Operations Support represents AWS’s most comprehensive support offering, designed for mission-critical workloads that require the highest reliability and continuous oversight.
Customers receive a designated core team including:

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