Image Courtesy: Google

October 6, 2025

Google has announced the launch of the YouTube Activation Partners (YTAP) Program, a new global initiative designed to help advertisers, agencies, and marketers maximize the impact of their YouTube campaigns through certified partners.

The program connects brands with trusted activation partners who specialize in YouTube campaign strategy, audience insights, creative optimization, and performance measurement, ensuring advertisers can make the most of YouTube’s growing reach and AI-powered ad solutions.

Helping advertisers scale with trusted expertise

The YouTube Activation Partners Program provides businesses with a directory of approved partners, each vetted by Google for their expertise in running advanced YouTube Ads campaigns. These partners offer services that help brands:

• Develop effective full-funnel YouTube ad strategies.

• Optimize campaign setup and targeting using Google AI tools.

• Improve creative performance through audience insights and ad experimentation.

• Measure results accurately across channels.

By working with activation partners, advertisers can access specialized capabilities that enhance ROI, engagement, and ad efficiency on YouTube.

“YouTube’s scale and reach continue to expand, and advertisers are looking for reliable experts to help them activate that potential,” said a Google spokesperson. “The YouTube Activation Partners Program makes it easier for brands to find and collaborate with trusted professionals who understand how to deliver results on YouTube.”

Accessing the Partner Network

Marketers can explore the full list of approved partners through the Google Enterprise Marketing Portal, which includes tools to find partners by region, service type, or campaign goal.

The portal also highlights real-world case studies, demonstrating how top global brands are achieving higher performance by leveraging YouTube Activation Partners.

Strengthening YouTube’s ecosystem

The launch of the YouTube Activation Partners Program reflects Google’s ongoing investment in the YouTube advertising ecosystem. By pairing AI-driven ad solutions with partner expertise, Google aims to help marketers navigate an increasingly complex media landscape while ensuring accountability and transparency.

For more information and to find a certified YouTube Activation Partner, visit the Google Enterprise Marketing Portal.