Google's Web Guide Uses AI to Organize Search Results

Google search

Google has introduced a new experimental feature called Web Guide to make search results more organized and insightful. Part of its Search Labs initiative, Web Guide uses artificial intelligence to group search results into sections based on different aspects of the user's query.

Powered by Gemini AI

Web Guide is built using Gemini, Google’s advanced AI model. This technology helps the search engine understand the context behind complex or open-ended queries and arranges the results into categorized sections. It ensures users get a wider perspective by surfacing content they might miss with traditional search formats.

Tailored for Complex Queries

The feature is especially useful for broad or multi-part search queries. For instance, when someone searches for “how to solo travel in Japan,” the results may be grouped into categories like travel guides, safety tips, and personal experiences. Similarly, a more detailed query, such as finding tools to stay connected with family across time zones, would generate results grouped by communication tools, scheduling apps, and emotional well-being advice.

How does it work?

Web search

Currently, Web Guide modifies the layout of results in the Web tab for users who opt into the experiment. Each section focuses on a specific type of answer, making it easier to navigate diverse perspectives or topics. Users can turn off this view anytime from the same tab without disabling the feature entirely.

Expanding Across Google Search

While it is currently limited to the Web tab, Google plans to expand Web Guide to other areas of Search, including the All tab, soon. This will further enhance the overall search experience by offering more structured and contextual results across different sections of the platform.

A Part of Google’s Search Labs

Google

Web Guide is one of many innovations under Search Labs, a program that allows users to try out experimental features. Other available experiments include AI Mode, Notebook LM, and creative tools like Flow and audio-based news summaries from Google Discover.

With the introduction of Web Guide, Google continues to blend AI with everyday tools, aiming to make information discovery faster, deeper, and more intuitive.