Nokia's Strategy for Windows Phone With the Nokia X Family

The new family members of Nokia, Nokia X, Nokia X+ and Nokia XL..

New Child in Nokia Family

After Nokia's wedding to Microsoft, Nokia's Android strategy could make a whole lot of sense. For both Nokia and Microsoft, it arises many questions, like why Android, why not with Windows? And many more.

On this, Jussi Nevanlinna, the VP of product marketing for mobile phones at Nokia, says that the goal of both Nokia and Microsoft is to get the next billion people onto the cloud. Not just on the Web or using smartphones in general, but on the internet, using Microsoft's cloud.

Nevanlinna says, “Essentially the story is that Microsoft wants to connect the next billion people to the cloud. What we bring is very wide reach. We have access to these consumers.… We are a volume platform to connect the next billion people to Microsoft's cloud and services.”

Any way, Nokia has announced a very interesting family with X factor, Nokia X. This is a very interesting and sexy topic to dicuss because Nokia X is the new child of the Nokia Family. After merging with Microsost, it is the first surprise for mobile users and Techies. Nokia X is very lovely and cute in looks and affordable in price.


If we talk more technically, Nokia X is the first smartphones based on the Android Open Source Project (AOSP) in the Nokia family and it can run all Android apps.

Nokia X, X+ are dual-SIM mobile phones that come with 4-inch 480x800 displays and are powered by a 1GHz dual-core Qualcomm Snapdragon S4 processor. This product is powered by Microsoft and Nokia services both. Both X and X+ have identical 4GB internal storage, with expandable support up to 32GB via micro SD card, and are powered by a 1500mAh battery.

While the Nokia X comes with 512MB RAM, the Nokia X+ comes with 768MB RAM. Both phones have a 3-megapixel rear camera, but no front shooter. They are powered by a 1500mAh battery.

Nokia XL comes with a 5-inch 480x800 display, a 5-megapixel camera, a 720p front camera, 768MB RAM and a 2000mAh battery, while sharing other specifications with its younger siblings. All three phones come with 3G support and take Micro-SIMs instead of regular ones.

Both the Nokia X and Nokia X+ will be available in bright green, bright red, cyan, yellow, black and white. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. Colour availability may vary across regions. (NDTV)
The Nokia X will go on sale immediately, starting at EUR 89 (approximately Rs. 7,500 not including duties and taxes) in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 (approximately Rs. 8,400 not including duties and taxes) and EUR 109 (approximately Rs. 9,300 not including duties and taxes), respectively. (NDTV)

Will It Work?

Microsoft is giving their blessing to the Nokia X. Nokia thinks that it can penetrate emerging markets with the mix of Android commodity hardware and software while tying all the pertinent bits to Microsoft's cloud.

Dan Rowinski says: "This may not be a winning proposition in the Microsoft offices going forward. Sometimes before, Microsoft announced that it is making “Windows Phone open for business”. An update to the Windows Phone platform will allow smartphone manufacturers to use basically any hardware they want to build a phone on top of the Windows Phone operating system. The idea is that a manufacturer could theoretically use the same hardware as used on a low-to-mid range Android phone and instead use Windows Phone on top. The notion is to create diversity in the Windows Phone ecosystem by allowing manufacturers to build cheap Windows Phones that can ship to any portion of the globe."

In the meantime, we have the Nokia X. Its non-Nokia Android equivalent is, more or less, Motorola's Moto G, an Android phone that has some of the best specs and user features of any device less than $200 without a contract. Before Microsoft's announced update, Windows Phones 8 could not really use that same low-end hardware that the Moto G and its Android kindred use. With Microsoft's move to embrace more manufacturers and focus on the lower end of the market, it remains to be seen if the Nokia X is really necessary.

So we can assume that the Nokia X is just an indication that Nokia is hedging its Windows Phone bet.