Introduction of UX
User experience (UX) design is the process of creating products that are useful, easy to use, and enjoyable It's about improving people's experience and making them feel useful, fulfilling, and fulfilling when they interact with products. Sometimes seen as an afterthought or underrated luxury, UX research and user testing should determine every design decision Any product, service or user interface that designers create in a safe and comfortable workplace must survive and thrive in the real world.
Countless people will join our creations in an environment where there are no expectations beyond the designer's control It's like we don't have money, we can't spend time, we have to find a mind.
To do good UX research - clearly understanding how users think and why they do what they do - eg.
For example, "replace the user" as the favorite UX proverb states, UX developers and product teams must actively and regularly conduct user research Depending on time, resources, and money, they can dive as deep as they can.
What is Customer Research?
There is a long and extensive list of UX studies used in user research, but at its core it is about users and how they think and act, their experiences, needs and motivations Typically, UX research does this through strategy analysis, functional analysis, and other techniques
User research has two main categories: quantitative (statistics: can calculate and calculate; focus on numbers and calculations) and qualitative Quantitative research is the most exploratory research used to analyze the problem by generating data or information that can be converted into usable statistics. Some data collection methods include various types of surveys - online, paper, mobile and kiosk surveys, longitudinal surveys, web interventions, online surveys and surveys.
This form of user research also includes analytics such as Google Analytics
Quantitative data from Analytics platforms are best balanced with qualitative insights from other UX testing methods such as focus group or usability testing. Data analysis will reveal patterns that can help determine which hypotheses should be further evaluated Qualitative consumer research is a direct behavioral assessment based on observation. It's about understanding people's beliefs and practices Background checks may include a variety of methods, including ethnographic research, interviews, field studies, and qualitative research.
Constructive research is not traditional applied research, ethnography is its closest equivalent – effective use is the key ingredient and its effectiveness depends on a broad understanding of human behavior.
Best User Research Methods and When to Use them
Here are examples of user research conducted at each stage of a project.
Card Sorting: Allows users to group and categorize information on the site according to logical patterns that often drive site navigation and information this will help ensure that the website design is what users think it is.
Situational interviews: Observing users in their environment gives you a better understanding of how they work.
First Click Testing: A focused testing method that can be done on a working website, prototype, or wireframe.
Focus Group: Organize a discussion with a user group that provides insight into user behavior, thoughts, and feelings.
Heuristic Evaluation/Expert Review: A group of experts evaluates the website against established criteria.
Interview: A conversation with the user to show how the user works, It allows you to get detailed information about user behavior, needs and experiences.
Concurrent Design: A design method in which multiple designers work simultaneously but independently on the same task to combine the best of each until the final solution.
Contacts: Create contacts based on available data and user conversations. While a person's personal information correct, the information used to create a user profile is not.
Prototyping: Allows the design team to explore ideas by creating web mockups before implementing them Prototypes can range from text templates to interactive HTML pages.
Research: Questions from various users of your website to help you understand who is visiting your website.
System Usability Scale (SUS): SUS is a machine-friendly ten-item scale for evaluating usability.
Task Analysis: includes understanding users' goals, including what users want to do on your site, and helps you understand the tasks users will perform on your site.
Usability Testing: Identifying users' frustrations and problems with the website by having a one-time interview where they "really" work on the site under review.
Use Cases: Describe how users use certain features of your site.
It describes how users interact with the site, including the steps users take to complete each task You can call customers at any stage or stage you are in. However, the Nielsen Norman Group agrees that most of the work should be done early, when the impact will be greatest. it's a good idea to save some money for additional
research that might be needed (or helpful) later in the project. Why is User Research Done? I don't know what your designs are if it's relevant. Designs that are not relevant to the target audience will not be successful.
A favorite quote from Steve Jobs: "If the user has a problem, it's our problem." If your user experience is bad, people will turn to other products.
Confirming UX design's ROI and ability to demonstrate:
Efficiency and trust, Increased visibility and sales - growth of people's usage base, Reducing the burden on resources - more efficient In addition to the above reasons, User research, which features to prioritize and often helps improve the visibility of a project.
What can I gain from UX research?
User research is crucial to the success of giants like USAA and Amazon; Airbnb CEO Joe Gebbia is a strong supporter, proving that its use helps companies solve problems and turn things around. Some results produced by
UX research confirm that improving the usability of a website or app:
will increase | conversions | will increase registrations | will increase NPS (Net Promoter Score) | will increase customer satisfaction | will increase purchase | will increase awareness | Loyalty | Reduce customer service calls | In addition to leveraging the overall user experience
integrating UX research into the development process can also:
Reduce development times | Reduce production costs | Discover new insights about your audience Value Insights | Provide insights into user patterns. content and objectives
Summery
User research is at the heart of all good UX : As the name suggests, user experience is content - it's what the person experiences while using the product. Therefore, it is necessary to understand the needs and goals of potential customers, their ingredients and activities specific to each product. By choosing the right UX research and meticulously applying it, designers can create products and create products that better help customers and businesses.