Building a crypto exchange with an IPO trading feature offers several benefits. It allows users to participate in token or stock IPOs directly through the platform, increasing engagement and trading volume. This feature can attract both retail and institutional investors looking for early access to new assets. It also adds a competition to the exchange, as not all platforms provide IPO trading. For the platform owner, it opens up additional revenue opportunities through listing fees, trading fees, and premium services. Integrating an IPO trading feature makes the exchange more versatile, user-friendly, and appealing, making it a valuable part of crypto exchange development.